To secure a legal role in the industry for the pioneers who carried cannabis medicine through the years of prohibition and to create a single, unified, legal market for cannabis.

The scope of The JUSTÜS Foundation’s work is global. Every country and every city that legalizes cannabis must come to grips with the legacy community that has been providing cannabis in that jurisdiction during the years of Prohibition. If legacy operators are not welcomed into the legal market, they will continue their activities outside of it. And unburdened with regulatory costs and taxes, they will outcompete the legal cannabis market unless the JUSTÜS strategies are implemented, which will allow for market best practices and optimization.